Death by Chocolate Essay Example for Free

Death by Chocolate Essay How have the makers of Death by chocolate made their advertisement successful? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement death by chocolate. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been purposely included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, go on, be a devil. It is almost as if such devilish whisperings jump out at us. This message is communicated by the trident shaped fork in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming sense of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are holding the fork. The visual imagery is designed to bring the devil out in you. Although the chocolate cake is brown, it is laced with a devilish crimson colour which adds to the Satan theme. It is interesting in this context that the word consumer is an old name for Satan which again is another technique used. It is clear that the makers of the advert have worked according to the principle that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a silky textured crimson colour on a white backdrop that mirrors the combination of the crimson streaked chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, excitement and fury. White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the naughtiness inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert have also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, its no angel cake is designed to reinforce the evil theme. The clever remark on the word angel causes reader to dwell on this word and think about its meaning. Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the feeling that the designers have tried to make the whole advertisement tasty. The name of the advertisement itself, Death by Chocolate is intended to be entertaining and comical. Although the word death is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to die and be wrapped up in the chocolate, or at least to be dying to eat the chocolate. For those who are fully tempted by the advertisement and go on to reading the small text, there is much more in store. The text starts off on the, naughty devil theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer evil. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed. The next part of the text tries to use words to convert the visual imagery of the pictures and colours into a sense taste. Words such as cakey-wakey, dark, bitter and sweet reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, mi lange produces an exotic feeling that appeals to the average person. The combination of the words bitter and sweet, which in this contexts maybe oxymorons gives a feeling of devilish menace. The words lascivious develop the theme of being naughty and gives verbal expression to the stark crimson on a virgin white background. Immediately after this we have a reference to sensual pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by appealing to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old girl corrupted by an older man. In conclusion I think that the producers have been very successful in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.

Our Day Out by Willy Russell :: English Literature

OUR DAY OUT!!!! THE EFFECTS OF CHARACTER IN ACTION THE USE OF DRAMATIC DEVICES and THE LAYERS OF MEANING IN LANGUAGE, IDEAS AND THEMES Writers are influenced by the historical times in which they live. Everyday of their lives, what they say and the way they act is influenced by the time in which they live. The 70s influenced Willy Russell in his writing. There are many examples of this in Our Day Out such as the style of the fair and the shop, the way the characters speak and the things that are going on, for example the description of the economic slump at the time. One of the reasons for Britain's industry being in decline was, that it was unable to be competitive on price against other countries who had new technology. The technology increased productivity and reduced costs through the use of less labour. As a result, some of the main industries in Britain had great financial difficulty and had to close down or reduce the work force causing a loss in jobs and high unemployment. This caused poverty and meant that people could not afford decent property and had to move into council homes. Class differences occurred, dividing people who had money and decent homes from people with little money and poor homes or no home at all. Willy Russell's writing was inspired by experiences when he was a teacher at a comprehensive school. Whilst he was a teacher at the school, he accompanied a teacher of a remedial department on a trip to Conwy castle and a zoo. At the last minute a deputy head of disciplinarian behaviour also joined the party creating a potential recipe for disaster. During the course of the day the deputy head relaxed and enjoyed himself, only to revert to his usual self at the end of the day. In doing so, he destroyed all the positive achievements of the day. This play is about a progress class, which go on a trip for the first time. Mrs Kay cares for the children a great deal and just wants them to have fun as long as they don't hurt anyone or themselves. The deputy head who joins the trip unexpectedly changes this and believes they should be quiet and not have as much fun in order to learn. As the day goes on the children get up to all sorts of mischief including stealing. Eventually the deputy head finds out about this and his attitude towards the kids deteriorated even further. Mr Briggs just wants to get them back to school as soon as possible. When put in a situation however, with one of the children threatening

Compare the ways in which Larkin and Abse write about love Essay

Compare the ways in which Larkin and Abse write about Love, in your response you should write about at least two of Larkin’s poems Larkin’s general view on love and marriage is that both are a liability. This is seen throughout many poems including ‘Self’s the man’ where Larkin talks about a man being held back and worked to death by his wife. Abse’s views are somewhat contrary to Larkin’s. He has a much softer approach when talking about love and feels that it connects himself with his family, as seen in his poems ‘Postcard to his wife’ and ‘The Malham Bird’ where he expresses his love for his wife. Love as a theme is present in many of Larkin’s poems and ‘Self’s the man’ illustrates his stereotypical outlook on marriage and love. In the first stanza Larkin directly compares himself to his made up character of Arnold, who represents all the lower class men in a marriage. The first tw o lines ‘Oh, no one can deny/ That Arnold is less selfish than I’ have a humorous tone in with the use of a rhyming couplet, Larkin is patronising the reader. In the next line he writes how Arnold married a woman to ‘stop her getting away’. In comparison, the poem ‘The Malham Bird’ Abse writes of love in a different way ‘in love, you a Gentile’. His soft tone creates a slower pace to the poem which shows his love for his late wife. On the other hand Larkin doesn’t use the word love and he uses a faster matter-of-fact tone. Larkin is often viewed as sexist but here he could be seen as saying that women don’t get a chance to live their lives how they want to because men marry them ‘Now she’s there all day’. In the second stanza Larkin continues to paint women in a poor light ‘And the money he gets for wasting his life on work/ She takes as her perk’. The first line uses enjambment which makes the poem sound like a list of moans. She appears to be greedy by taking his money. Larkin displays an air of snobbery about the lower classes hard labour jobs. He describes the woman as interfering and domineering. Larkin then uses colloquial language to make fun of the lower classes and how they speak ‘To pay for the kiddies’ clobber and the drier/ and the electric fire’. He does not rate family life very highly. Larkin states that the roles have reversed in the third stanza. Arnold told his wife to marry him and she did and now she is telling him to work, to do the chores etc†¦ ‘Planning to have a read at the evening paper/ It’s Put a screw in this wall-‘. The fourth stanza uses colloquial language again and the fifth and uses a sarcastic and patronising tone. Larkin does not look upon  marriage favourably. Moving into the sixth stanza, the poet claims that Arnold, too, was just â€Å"out for his own ends† and â€Å"if it was such a mistake / He still did it for his own sake / Playing his own game.† He concludes that â€Å"he and I are the same† and both are selfish, but he is better â€Å"At knowing what I can stand / Without them sending a van†. The â€Å"van† is a mental institute’s mode of transportation, suggesting that Arnold is going mad in his situation. Much of this poem is unsympathetic towards Arnold’s situation. However at the end Larkin reveals an uncertainty. Suddenly the poet is faced with the reality of his own situation ‘But wait, not do fast/ Is there such a contrast?’ Has he realised the loneliness in his own life because he was too selfish to share. Another poem which presents love as a theme is ‘Talking in Bed’. In this poem Larkin describes a couple in a failing relationship because they are isolated and find it difficult to communicate. Themarital bed is used as a symbol for marriage; a haven for spouses to come together. The bed should be the place where a couple feel united, but in this poem, the bed makes the couple’s detachment from one another glaringly obvious. The word â€Å"lying† has an ambiguous meaning in this poem; on one hand it means that the couple in assuming a horizontal position together, and on the other hand, it appears there is some fabrication between them. â€Å"Goes back so far† also presents some ambiguity: first, the couple have been â€Å"lying together† in their bed for years which is an indication of a lengthy marriage; and second, they have been living a lie for many years. The couple are clearly unhappy with their marriage. This was a time when separation and divorce was frowned upon but couples stayed together unhappily because it was the right thing to do. There was a sense of accountability within the marriage contract and it was difficult for women in particular to walk away from their husbands. The second stanza describes the turmoil of their marriage metaphorically by using nature. The awful silence is deafening and an indication of the tense, nervous atmosphere between the two, worsening as they continue to remain silent. The â€Å"outside† is a reflection of the couple inside; the tension heightens between them, and is never relieved. The wind is turbulent, scattering the clouds across the sky. â€Å"Builds and disperses† could be a metaphor for an argument; the environment is fraught and situations cannot be resolved. â€Å"Clouds† have both a dark and threatening aspect, and can be difficult to see through. Metaphorically speaking, a clear sky would represent a marriage at peace, but in this case the clouds suggest a marriage at war with itself; these wars could potentially harm the marriage, so the clouds hide them, if you can’t see something then it doesn’t exist. â€Å"Dark towns† can be used to describe a number of different things: faults, disagreements, difficulties, isolation and pain. The contrast of their marriage to the tumultuous winds are a stark reminder of what their future holds. They have to try and work things out to arrive at an amicable solution. It is not understood why their marriage has failed; why at â€Å"this unique distance† (lying side-by-side) that they feel so isolated from each other. The husband cannot understand why communication between him and his wife have broken down. Words are not forthcoming and he is at a loss as to how the marriage appears to be irretrievable. Was he ever really in love with his wife? Did he ever feel a softness towards her? ‘It becomes more difficult to find/ Words at once true and kind’. He wonders if their marriage was based on a lie or was it inevitably going to fail. Dannie Abse’s approach to love is different in comparison to Larkin; Abse sees love as something to be treasured between him and his family. Where Larkin views love with a touch of cynicism, Abse’s poems demonstrate a purity and an equality. In The Malham Bird it did not matter that the couple are from different backgrounds ‘you a Gentile and I a Jew!’ Their relationship may have been unacceptable for the times but their love was all that mattered. The poem is littered with fond memories of when the couple first met ‘Dear wife, remember our first illicit/holiday, the rented room, the hidden beach’. Theirs was a romantic love. Abse’s couple are happy in contrast to the couples portrayed by Larkin in the above poems. Their shared history is full of warmth and mutual admiration. Where Larkin’s poems view love as a hindrance and something a man can do without, Abse firmly believes you need love above all else. In Postcard to his Wife, Abse’s portrayal is of a husband (himself) desperately missing his wife in her absence. He longs for them to spend the day together. He wishes she would ‘Make excuses’ so that she would be home with him. He loves her and enjoys her pre sence the opposite of Larkin’s idea of relationships. Abse feels there is a void in his life when his wife is not around and cannot bear the heartache. The contrast between Larkin and Abse’s views on love and relationships are polar opposites.

Chapter 4 Solutions Essay - 1016 Words

Question 11. In early 2003 Bristol-Myers Squibb announced that it would have to restate its financial statements as a result of stuffing as much as $3.35 billion worth of products into wholesalers’ warehouses from 1999 through 2001. The company’s sales and cost of sales during this period was as follows: | 2001 | 2000 | 1999 | Net sales | $18,139 | $17,695 | $16,502 | Cost of products sold | 5,454 | 4,729 | 4,458 | The company’s marginal tax rate during the three years was 35 percent. What adjustments are required to correct Bristol-Myers Squibb’s balance sheet for December 31, 2001? What assumptions underlie your adjustments? How would you expect the adjustments to affect Bristol-Myers Squibb’s performance in the coming†¦show more content†¦The decline in both Tax Expense and in Net Profit are reflected in the Balance Sheet by a decline in Deferred Taxes and in Ordinary Shareholders Equity, respectively. Adjustments for Dec.31, 2001 ($billions) Assets Liabilities amp; Equity Balance Sheet Trade Receivables -3.35 Inventories +1.00 Deferred Taxes -.82 Ordinary Shareholders Equity -1.53 Income Statement Adjustments for Dec.31, 2001 Sales -3.35 Cost of Sales -1.00 Tax Expense -.82 Net Profit -1.53 Question 13. On March 31, 2006, Germany’s largest retailer Metro AG reported in its quarterly financial statements that it held inventories for 54 days sales. The inventories had a book value of â‚ ¬6,345 million. How much excess inventory do you estimate Metro is holding in March 2006 if the firm’s optimal Days’ Inventories is 45 days? Calculate the inventory impairment charge for Metro if 50 percent of this excess inventory is deemed worthless? Record the changes to Metro’s financial statements from adjusting for this impairment. Metro’s inventories on March 31, 2006 were â‚ ¬6.345 billion, equivalent to 54 days. 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